Every-so-often I come across a fashion blogger who really impacts the way I feel about male fashion and the man is Prince Pelayo who runs the fairly impressive Kate Loves Me blog. For more on his work as a student at St. Martins in London and indeed his fairly quirky blog – visit the link above.

As a fairly avid reader of his blog, I noticed recently how he documented a dress designed by womens wear designer Louise Godin (recipient of the Coutts Forward Fashion award) for Coutts Bank. A Video and Picture of Louise are below.

She’s a womenswear designer She studied at Saint Martins She gets inspired by architecture, specially Gaudi She likes Kristen Stewart She’s doing a little film thingy with Nick Knight She’s engaged She has done this beautiful dress for Coutts

Despite being synonmous with wealth management and private banking, its fair to say that Coutts have really hit the nail on the head with their involvement with London Fashion Week.

Even the “press release” on the Coutts site reeks of the kind of class that you find nowhere else. Its great to see banks taking an interest in the more creative side of life.

The revelation of the Louise Goldin’s paper dress for public display is a demonstration, above all, of Coutts’ enduring and enlightening attitude to the entrepreneurial and creative talents of London Fashion Week. In my mind, the investment made by Coutts was underlined by Guy, who explained that, “It is great to work with a company who are looking to push forward and take a more radical approach to linking their sponsorship to their business activities.” Whilst remaining ever elegant, the bank has established an enduring commitment to the capital’s creative industries. The gown of paper, created by Louise, will hopefully too continue to promote the energetic essence of London Fashion Week.

London Fashion Week is coming  and the city will, once again, shine as a center of style. However, amidst the thousand sparkling flashes of cameras and the clicking sound of a hundred stiletto heel steps, Coutts will to me stand as a beacon of beautiful calm throughout the theatrics. The serenity of the pale floating spheres highlight the the stand-out lines of Louise’s creation, and pick up on the grayscale shades of the large images. The dress and it’s display are an endearing testimony to, not only the efforts of all those involved in the project, but also the elegantly creative essence of British design and its committed sponsors

Coutts and London Fashion Week Read more at www.the-whole-truth.co.uk